In today’s social media, in the absolute frenzy of aspiring Influencers seeking celebrity status in the dog food world, this simple fact is not only overlooked, but also vilified, dismissed as micromanaging, unnecessary and “fearmongering”. None of the above is true, and as a canine nutrition professional, I bear witness to the fallout from it […]

To start with – I want to be very clear that it’s not my intention to suggest that anyone who is not using the science to formulate balanced home-made recipes, is somehow ignorant, irresponsible, or “wrong”. What I do wish to do is contribute a little to the knowledge of those who are home-feeding dogs, […]